Tag Archives: Social Media

Did You Know? SWIFT Wireless How-To Videos are Available

Getting started with SWIFT Wireless is just a couple of clicks away. We have made it easy to learn about the technical details of SWIFT Wireless with our online, popular How To Training Videos. Wireless technology can help you overcome installation challenges, which makes SWIFT Wireless ideal solution for your applications.

The online training videos offer valuable information for the following topics:

  • Introduction to SWIFT Tools
  • Site Survey
  • Creating a mesh network
  • Removing Profiles
  • And more…

These videos are available 24/7 and provides an excellent technical overview of the SWIFT Wireless solution. Anyone who needs a more comprehensive view on how to install a SWIFT Wireless system is also encouraged to attend a Fire-Lite Academy.

For more information, feel free to view our video library or visit www.firelite.com.

 

About the Author
Richard Conner is the Director of Marketing for Fire-Lite Alarms, Silent Knight and Honeywell Power. Richard joined Honeywell in 2002 and has over 15 years of experience in the fire alarm industry in Marketing, Engineering, and Product Support positions. Richard is responsible for developing brand strategy and marketing programs for all brands.

Another Successful NFPA!

We had a great week in Chicago at the NFPA Conference and Expo!

The booth stayed busy and we enjoyed the opportunity to chat with life safety professionals, like you, and introduce our newest products and solutions. The conference portion held over 120 sessions ranging from code updates, product introductions, technical trainings, and more.  Attendees really seemed engaged in the conversations and interested in what’s new in the industry.

If you missed the expo this year or want a little more information on what we were showing, here are a few products we highlighted in the display:

SWIFT™ Wireless    Less Wire. More Opportunities.FL-Wireless-collage-plain
Fire-Lite Alarms’ SWIFT™ wireless fire detection system detects fire, just like their wired counterparts, while providing installation flexibility in a wireless format. Our wireless system can use any combination of Fire-Lite monitor modules, smoke and/or heat detectors. In addition, both wired and wireless devices can be present on the same fire alarm control panel providing an integrated wired/wireless solution for increased installation potential.

Lite-Connect™   Connecting Fire Alarms the Easy Way
Lite-Connect™ is a solution that allows building owners reduce the number of phone lines by consolidating the central station ANN-LC - 175communications to a single MS-9050UD fire alarm control panel. Using fiber-optic technology, the panels are connected together and the MS-9050UD sends point or zone information to the Central Station for the entire system. In addition, building to building connections with fiber-optic cable avoids potential ground fault issues and damage caused by lightning strikes.

Remote Telephone Zone Module for the Emergency Command Center
Emergency Communications is about getting the right message to ECC-50-100_webthe right people at the right time. The RTZM (Remote Telephone Zone Module) gives an authorized end user access to the ECC during an emergency using any telephone. By adding the RTZM module to any ECC system, users have the ability to initiate pre-recorded messages or even make a live page.

Don’t forget about our library of free tools that were created to support the products and your business.

If you’ve never attended an NFPA Conference or Expo, it’s a wealth of information for both product and industry! If your business is involved with fire, don’t miss next year’s conference at the Mandalay Bay Convention Center in Las Vegas, NV, June 13 – 16.

What was your favorite moment of NFPA 2015? Tweet us at @FireLiteAlarms or leave a comment below!

 

 

About the Author
Elizabeth Richards is the Manager of Communications for the SED Channel – Fire-Lite Alarms, Honeywell Power, and Silent Knight. Liz joined Honeywell Fire Systems in 2003 and is responsible for the communications, collateral, messaging, and events for all three brands.

SSI’s Supplier Stellar Service Award Winner – Social Media Presence

We’re proud to announce that Fire-Lite Alarms has been awarded the Stellar Service Award (Silver) for Social Media Presence!

SSI’s Supplier Stellar Service Awards salute those companies that set themselves apart from the thousands of competitors to deliver SSI Stellar Service Award logothe highest levels of service and support to the installing dealer and integrator community.

A BIG thank you to those who nominated us!

Thank you to our fabulous contributors who research and write and to our wonderful readers/followers who are growing and learning with us!

Congratulations to all of the other winners and nominees! Your hard work to be the best-of-the-best really shows!

“Our goal is to educate our customers through social media, not use it solely to push product. Educating integrators and dealers through the Fire-Lite Blog and You-Tube videos have proven to be a great method for supporting our customers. And we make sure we keep an open ear on our LinkedIn Group and Twitter to hear the good and the bad — we’re just trying to be as close to our customers as we can be.” – Liz Richards

 Thank You Note

About the Author
Elizabeth Richards is the Manager of Communications for Fire-Lite Alarms, Honeywell Power and Silent Knight. Liz joined Honeywell Fire Systems in 2003 and is responsible for the communications, collateral, messaging, and events for all three brands.

 

19 Great Ways to Use Facebook to Promote Your Business Locally

So you’ve decided Facebook is the way to go and setup an account for your business…now what? What should your business share with its Facebook friends? Remember: on Facebook, friends are those that choose to follow your Facebook account.

Quality ALWAYS overrules quantity. Post it if it has some sort of connection to your customer friends – think a local connection or advice related to their job. Post it if it has some connection to the products and services you offer. If it has nothing to do with your Facebook friends or your business, think twice before sharing it.

We broke it down for you, thinking about the common fire and security dealer’s business out there on Main Street America. Here are 19 Facebook post ideas to get you started:

  1. Did a customer just say something nice to you? Share it on Facebook. Better yet, include a response, such as “Glad to hear Suzie’s Candle Shop on High Street is loving their new fire alarm system. No more false alarms!”
  2. Do your technicians take a smartphone or tablet with them on jobs? Ask them to take photos of successful installs, so you can post them (without revealing the customer name and location, of course). Showcase the photo with an upbeat description, such as, “Retrofitted our third school building this month and all is going extremely smooth!”
  3. Interesting articles and news stories that can help a facility manager/owner (your customers) overcome a ​​common challenge are always good to share.
  4. Help your customers get to know you and your employees. Post the occasional employee profile and announce recent promotions, certifications, work anniversaries and even birthdays. This personalizes your company and can go a long way toward improving the customer experience.
  5. Ask a question relevant to your community, customers or business: “Subway Series starts tonight – who are you rooting for?” or “What’s the biggest security concern you have for your business (offer four answers and an ‘other’ option)”?
  6. Does your company support a little league team? Do your employees participate in an annual fundraiser walk? Did you recently donate some help to a church or Ronald MacDonald House? Share this is great news to let your customers – and those searching for you online – know how much of an upstanding business you run.
  7. DO NOT forget the bi-annual reminder to check smoke detector batteries in resi applications when we turn the clocks back and forward for daylight savings.
  8. This goes without saying, but be sure to share promotions, discounts or new products/services regularly. This is a great medium for keeping customers engaged and in-the-know about any current offers.
  9. Did you read something interesting in the local paper? If it has to do with your community and customers, why not share it?
  10. Is there a new product on the market that could offer your customers new or better features? Share some info about it, being sure to tout its benefits and how they relate directly to your customers.
  11. Ask your Facebook friends for their opinions on a local or national news story.
  12. Ask your Facebook friends for feedback on the work you’ve done for them recently. If it’s not favorable, use that to your advantage! Do whatever you can to make them a satisfied customer and they WILL quickly become your biggest fan via Facebook and word-of-mouth.
  13. Was there a storm or blackout in your area? Talk about the back-up power your fire alarm systems provide to safeguard your customers.
  14. Posting a simple “Good Morning” or “How’s everyone liking this weather?” from time-to-time is more than okay too.
  15. You know resi and commercial fires are common (unfortunately) and always in the news. Share a good story from time to time about how lives were saved due to a fire alarm, smoke detector, CO detector, etc.
  16. Is your company exhibiting or presenting at a local/national event, such as a tradeshow, alarm association meeting, business expo, etc.? Spread the word and share event registration info (especially if it’s free to attend) to get more folks to you.
  17. Did you make a company commercial or video? Share it – you can upload your videos to YouTube free-of-charge – and then link your Facebook posts to it. Check out how to Create a Channel on YouTube.
  18. Share your history.If your company has old/historic pictures of old systems you installed years ago, historic buildings nearby that you’ve worked in, past employee events, and more – share them. Visitors to your page will get of kick out of the old stuff!
  19. Hold a contest to build more friends. Get current friends to ‘share’ your page and reward them.

 

Thinking-up content to post is NOT EASY, so involve your co-workers. From your receptionist to your people in the field – especially those that interface regularly with customers. Task them with emailing in a couple ideas per week or have a quick 10 minute brainstorming session at the end of your monthly employee meeting. The more people you involve, the more awareness they will raise of your Facebook presence. Also, do a quick web search to check out what other businesses, in the industry and in your region, are doing on Facebook.

Have other Facebook post suggestions to add? Share them in the comments section below!

 

 

 

About the Authors:
Beth Welch is the Manager of Public Relations for Honeywell Fire Systems. For a decade, she has strived to raise awareness of new technologies, industry trends and information, for the benefit of engineers, integrators and end users.

Elizabeth Richards is the Manager of Communications for Fire-Lite Alarms, Honeywell Power and Silent Knight’s IntelliKnight line. Liz joined Honeywell Fire Systems in 2003 and is responsible for the communications, collateral, messaging, and events for all three brands.

The Basics of Advertising: Seven Ways to Get Started

Any small business owner would likely agree that growing their business is one of the primary goals. And as a fire alarm dealer, differentiating yourself from the competition is even more vital. That’s why getting your company’s name out there is so important, right from the start.

Beyond word of mouth from satisfied customers, advertising is your best bet for attracting new prospects and building your customer base. Luckily, you don’t have to spend thousands of dollars on prime-time TV spots to create an effective advertising strategy. In fact, by starting small, you’re more likely to attract the strong customer base that you want—local, and actually in the market for your services—without overspending.

Consider these steps as a starting point:

  1. Use email marketing. Email is a very inexpensive way to reach new customers, advertise your services and specials, share news about your business and discuss updated industry news or new fire codes. Low-cost sites such as iContact and Constant Contact allow you to easily build HTML emails, even if you have no coding experience. You can collect contact information for prospective customers at tradeshows and other events, or even buy or rent it through a leads agency. Quarterly and/or monthly newsletters are also a great way to stay in touch with current customers and deliver new ideas on expanding your relationship.
  2. Build a blog. Company blogs are another free way to get your name out there, while demonstrating industry leadership, market knowledge and company expertise. Your blog could be a great outlet for photos of successful projects, commentary on industry news and even employee spotlights. WordPress and Blogger are two easy-to-use (and free!) blog platforms that can help get you started.
  3. Connect with local media. Share your company’s story with local news stations, newspapers and bloggers. Then, offer to write guest commentaries on fire safety and other fire topics. The more you spread the word on fire safety, prevention and technology, the more people will associate you with this level of expertise.
  4. Network with other businesses. Remember: Networking is one of the golden rules of great public relations and business lead generation. Connecting with other local businesses, residents and local government groups, such as the Chamber of Commerce, is a great way to build opportunity for new business. Many local residents and businesses find service providers through Chamber of Commerce recommendations.
  5. Get social. Social media tools such as LinkedIn, Twitter and Facebook​ are free to use and can really help to increase your brand recognition. As a local business, it’s also important to monitor review sites such as Yelp and Google Review​ to gauge levels of customer satisfaction. Remember that the most important thing is your reputation. When a customer posts a negative review of your work, you must address it and use it as an opportunity to turn a negative into a positive.
  6. Stay involved. Becoming an active member of your local community can go a long way. Sponsor a local little league group or actively support a local charity, such as Habitat for Humanity. Not only does giving back help increase brand awareness; it also establishes you as a company that cares.
  7. Leverage PR tools. New online tools such as HARO (helpareporter.com) and Pitch Engine are an inexpensive way to increase exposure and get in front of customers and media.

​​Experiment with these and other advertising ideas to find the approach that works best for your company. Before long, you’ll start to see a return on your investment – in the form of a growing base of happy customers.

 

About the Author:
Meg Weadock is a writer and editor for CompassPR, which provides comprehensive public relations, marketing and communications services to emerging leaders in the technology space.

Building Business Social (Part 2) – Is Facebook Right for You and Where Do You Start?

Following up on last week’s blog, Building Business Socially, I’m going to continue wading into this topic and focus on Facebook this time. The whole premise here is to demonstrate how a small business can leverage Facebook to connect with your current customers and identify new prospects.

Which-demographics-use-what-social-mediaBut first, is Facebook for everyone? Probably not for a company that sells BtoB, but for dealers and integrators that want to raise local awareness of their company and what they offer, it could be a good fit.

Facebook is the most widely used social media site today. Mashable.com reports an incredible 67 percent of Internet users are on Facebook, according to the Pew Research Center – see infographic. And Facebook is not just for kids. Blogger and social media expert, Jeff Bullas reports, “the increase in usage by the 55 to 64 year olds is greater than 100% for Facebook, Twitter and Google+” according to a recent 2013 GlobalWebIndex study.

In addition to these impressive numbers, Facebook is growing at a rapid rate in terms of the number of users and the percentage of engagement. Businesses are developing pages each day. Even the smallest businesses can find success on Facebook, so let’s get started:

  • Go to https://www.facebook.com/pages/create.phpto create a Facebook business account, which is called a “Page.”
  • Once there, select “Local business or place,” which will help your business page to be found more easily.
  • Then, you’ll add your business name (which can’t be changed once it’s set!), as well as basic company information, such as address, products and services, and a company photo.
  • Congrats! Your company now has its own place on Facebook!

Have I lost you yet? Stay with me! Our next step is to start building a Facebook following for your business. You need to reach out to employees, customers, vendors, other business partners, and even friends and family, and ask them to “like” your business page. When people like your page that means they can see anything you post on your Facebook page.

Any user with “admin” status for your Page can invite other Facebook users to “like” your business Page (your site admins can be setup and changed under settings). Individual Facebook users can also post a shout out to their friends, which can be people and businesses, and ask them to like your business page too.

Now that you’ve got a following, what are you going to post?

Dreaming up posts can be time consuming, exhausting and sometimes just down-right painful, but once you get going, the ideas start flowing and it gets easier – way easier. I have a number of great, yet simple post ideas for your business that I’ll share on this blog. In the meantime, commit to at the very least, setting-up your Facebook company page.

 

About the Author:
Beth Welch is the Manager of Public Relations for Honeywell Fire Systems. For a decade, she has strived to raise awareness of new technologies, industry trends and information, for the benefit of engineers, integrators and end users.

Building Business Socially: An Easy Peasy, How-To Guide

Social media has become a seemingly unstoppable force in the last several years. From our personal lives to our professional careers, marketing strategy and day-to-day business operations, sites like Facebook, LinkedIn and Twitter now play a huge role in most corners of our lives.

The influence of social media in the business world is constantly growing, even among smaller organizations. In fact, 92 percent of small businesses say social media is an effective marketing technology tool, according to a 2013 survey by e-Strategy Trends. Consumers have come to expect businesses of all types to have a social media presence. As a fire alarm dealer, now is the ideal time to leverage the power of social to reach your customers like never before.

However, don’t feel you need to dive into the world of social media. Try dipping your toe into the water first. There are hundreds of social media sites out there – some more popular and more fitting for business than others. We’re going to take a look at three of the top sites often used for small business: Facebook, Twitter and LinkedIn.

Whether you’re familiar with these sites or not, we’ll slowly wade into this subject, starting with an overview of each. In future posts, we’ll slowly uncover how you can utilize Facebook, Twitter and LinkedIn for the benefit of your business.

 

Facebook

According to Mashable, 67 percent of adults online use Facebook, proving that social media isn’t just for kids. And it’s not just individuals who have Facebook pages; companies are also a major part of the site. Any company, large or small, can create a Facebook page, which includes company information, contact details, photos, and more. Customers and prospects can find your company on Facebook, and anyone who “likes” your page will receive status updates from you in their news feed. This site is more open to businesses sharing both professional and fun, personal information, with the goal of creating a closer bond with customers. We’ll explore more on Facebook in future posts.

 

LinkedIn

This site is all about career networking and industry news. Businesses can create a company page on LinkedIn, which usually contains general information, press releases and sometimes even job opportunities. You can check out Fire-Lite’s LinkedIn company page as an example. Other LinkedIn members can “follow” your business, which means they’ll see any updates posted by your company on their homepage’s news feed. With more than 200 million members, LinkedIn is a great way to connect with people within your industry—engineers, end users and potential employees.


Twitter

Twitter is a website where members (including individuals and companies) share information in posts of 140 characters or less, called “tweets.” Any company can create a Twitter profile to publish news items, industry trends, interesting factoids, brief observations and more. For example, you can follow us on Twitter @FireLiteAlarms. Other users can “follow” your company to read your tweets and can even “retweet” a tweet to share it with their own followers. In this way, tweets can move quickly through Twitter, reaching incredible numbers of people.

Over time, you can grow your social media audience by advertising your Facebook, Twitter and LinkedIn presence on your website and business cards. Encourage your existing customers to follow you on each site to help get the word out. Before long, you’ll add followers and start seeing the benefits that these sites hold for your business.

 

Check out Fire-Lite Alarms on these social media sites: Twitter and LinkedIn

 

 

About the Author:
Beth Welch is the Manager of Public Relations for Honeywell Fire Systems. For a decade, she has strived to raise awareness of new technologies, industry trends and information, for the benefit of engineers, integrators and end users.