Tag Archives: Twitter

Another Successful NFPA!

We had a great week in Chicago at the NFPA Conference and Expo!

The booth stayed busy and we enjoyed the opportunity to chat with life safety professionals, like you, and introduce our newest products and solutions. The conference portion held over 120 sessions ranging from code updates, product introductions, technical trainings, and more.  Attendees really seemed engaged in the conversations and interested in what’s new in the industry.

If you missed the expo this year or want a little more information on what we were showing, here are a few products we highlighted in the display:

SWIFT™ Wireless    Less Wire. More Opportunities.FL-Wireless-collage-plain
Fire-Lite Alarms’ SWIFT™ wireless fire detection system detects fire, just like their wired counterparts, while providing installation flexibility in a wireless format. Our wireless system can use any combination of Fire-Lite monitor modules, smoke and/or heat detectors. In addition, both wired and wireless devices can be present on the same fire alarm control panel providing an integrated wired/wireless solution for increased installation potential.

Lite-Connect™   Connecting Fire Alarms the Easy Way
Lite-Connect™ is a solution that allows building owners reduce the number of phone lines by consolidating the central station ANN-LC - 175communications to a single MS-9050UD fire alarm control panel. Using fiber-optic technology, the panels are connected together and the MS-9050UD sends point or zone information to the Central Station for the entire system. In addition, building to building connections with fiber-optic cable avoids potential ground fault issues and damage caused by lightning strikes.

Remote Telephone Zone Module for the Emergency Command Center
Emergency Communications is about getting the right message to ECC-50-100_webthe right people at the right time. The RTZM (Remote Telephone Zone Module) gives an authorized end user access to the ECC during an emergency using any telephone. By adding the RTZM module to any ECC system, users have the ability to initiate pre-recorded messages or even make a live page.

Don’t forget about our library of free tools that were created to support the products and your business.

If you’ve never attended an NFPA Conference or Expo, it’s a wealth of information for both product and industry! If your business is involved with fire, don’t miss next year’s conference at the Mandalay Bay Convention Center in Las Vegas, NV, June 13 – 16.

What was your favorite moment of NFPA 2015? Tweet us at @FireLiteAlarms or leave a comment below!



About the Author
Elizabeth Richards is the Manager of Communications for the SED Channel – Fire-Lite Alarms, Honeywell Power, and Silent Knight. Liz joined Honeywell Fire Systems in 2003 and is responsible for the communications, collateral, messaging, and events for all three brands.

SSI’s Supplier Stellar Service Award Winner – Social Media Presence

We’re proud to announce that Fire-Lite Alarms has been awarded the Stellar Service Award (Silver) for Social Media Presence!

SSI’s Supplier Stellar Service Awards salute those companies that set themselves apart from the thousands of competitors to deliver SSI Stellar Service Award logothe highest levels of service and support to the installing dealer and integrator community.

A BIG thank you to those who nominated us!

Thank you to our fabulous contributors who research and write and to our wonderful readers/followers who are growing and learning with us!

Congratulations to all of the other winners and nominees! Your hard work to be the best-of-the-best really shows!

“Our goal is to educate our customers through social media, not use it solely to push product. Educating integrators and dealers through the Fire-Lite Blog and You-Tube videos have proven to be a great method for supporting our customers. And we make sure we keep an open ear on our LinkedIn Group and Twitter to hear the good and the bad — we’re just trying to be as close to our customers as we can be.” – Liz Richards

 Thank You Note

About the Author
Elizabeth Richards is the Manager of Communications for Fire-Lite Alarms, Honeywell Power and Silent Knight. Liz joined Honeywell Fire Systems in 2003 and is responsible for the communications, collateral, messaging, and events for all three brands.


Why Use Twitter for Business?

Even with only 140 characters you can create a great program to announce, engage and inform your followers.  It’s not a “set it and forget it” program – you will need to dedicate time to maintain and adjust as needed – but with so many people and companies beginning to utilize different aspects of social media, yTweetou don’t want to be left behind!


Here are my reasons for using Twitter for business:

Information is all over the place.  When you visit our website, you’ll find product pages, technical bulletins, newsletters, webinars, training & seminars, etc… you get the idea. But sometimes you just want to see the short story and leave the real reviewing for later, when you have time to sit and read.  A tweet can be as simple as your next training dates and a registration link or if you are attending a conference or trade event and want to promote it among your followers.  Retweet others that are involved in the industry or announce new products.

A twitter account is free.  I don’t know about you and your business, but we end up cutting back on advertising when other higher priority expenses come up. We may have to forgo a couple ads in top industry magazines, but look at it this way – with nearly 60% of American adults now possessing smartphones, we have to consider alternative methods of capturing their attention.     Twitter also offers advertising through their site.  You can promote certain tweets to target audiences and possibly build awareness of your brand/product/service in new minds – particularly to those who are local to your business.

I try to entertain our followers and keep interest high in what we tweet about throughout the day.  We’ll throw in a contest about weird stories from the field or a fun #TBT (throw back Thursday) picture of an old brochure or system.  The life safety industry is very serious, but if you get one chuckle out of a random picture or snarky comment, I’d hope you would carry that through your day.

There are over 285 million active users on Twitter. That’s a lot of people that have opinions on topics you might be interested in – good or bad!  Wouldn’t you like to know what people are saying about your company or your competitors?  By observing your audience, you can see what topics are hot, what they are interested in, and what people don’t like.

As an example, let’s say I see a few folks talking about fiber and the uses of it in the Fire/Life safety business.  As a manufacturer that has a product that utilizes fiber (Lite-Connect), I would focus my tweets on FAQs about fiber, ways to learn more about it, how my product uses fiber, and everything else revolving around the topic.  BTW, we have a webinar on Lite-Connect if you are interested.

People are going to talk about their experience with you or your company.  If you see negative comments, don’t ignore them.  By sitting back, you won’t get to the root cause, and this is the perfect opportunity to publicly turn a bad situation around and look like a superhero – with just a few 140 character tweets.  Maybe they lumped you in with a competitor they had a bad experience with and the comment really has nothing to do with your company. Maybe there was a problem with a part they used or received. By reaching out, asking for details, and offering to work with them on a solution, you show that you do care about the customer and what they think of your product and company.  I’ve personally reached out to a few folks that had problems. We worked out the details, produced an easy fix and everyone was satisfied.

Businesses should already look to continuously improving: customer service, technical knowledge, product training, marketing, sales and support, …  Your customer does you a favor by calling, make sure you answer and support their needs to the best of your ability.  J

So, to see what I’ve been talking about for the past 5 minutes, visit Fire-Lite on twitter: @FireLiteAlarms.

I love this 2 minute video from Twitter on “What Can Your Business Do…In Just 140 Characters?”. It spotlights success stories from companies – large and small – that share their stories of services, sales, fund raising, innovations, and ice cream!

BRB – I need to tweet @BenandJerrys with some new flavor suggestions!

About the Author
Elizabeth Richards is the Manager of Communications for Fire-Lite Alarms, Honeywell Power and Silent Knight. Liz joined Honeywell Fire Systems in 2003 and is responsible for the communications, collateral, messaging, and events for all three brands. You can follow her on Twitter @EARichards973

The Basics of Advertising: Seven Ways to Get Started

Any small business owner would likely agree that growing their business is one of the primary goals. And as a fire alarm dealer, differentiating yourself from the competition is even more vital. That’s why getting your company’s name out there is so important, right from the start.

Beyond word of mouth from satisfied customers, advertising is your best bet for attracting new prospects and building your customer base. Luckily, you don’t have to spend thousands of dollars on prime-time TV spots to create an effective advertising strategy. In fact, by starting small, you’re more likely to attract the strong customer base that you want—local, and actually in the market for your services—without overspending.

Consider these steps as a starting point:

  1. Use email marketing. Email is a very inexpensive way to reach new customers, advertise your services and specials, share news about your business and discuss updated industry news or new fire codes. Low-cost sites such as iContact and Constant Contact allow you to easily build HTML emails, even if you have no coding experience. You can collect contact information for prospective customers at tradeshows and other events, or even buy or rent it through a leads agency. Quarterly and/or monthly newsletters are also a great way to stay in touch with current customers and deliver new ideas on expanding your relationship.
  2. Build a blog. Company blogs are another free way to get your name out there, while demonstrating industry leadership, market knowledge and company expertise. Your blog could be a great outlet for photos of successful projects, commentary on industry news and even employee spotlights. WordPress and Blogger are two easy-to-use (and free!) blog platforms that can help get you started.
  3. Connect with local media. Share your company’s story with local news stations, newspapers and bloggers. Then, offer to write guest commentaries on fire safety and other fire topics. The more you spread the word on fire safety, prevention and technology, the more people will associate you with this level of expertise.
  4. Network with other businesses. Remember: Networking is one of the golden rules of great public relations and business lead generation. Connecting with other local businesses, residents and local government groups, such as the Chamber of Commerce, is a great way to build opportunity for new business. Many local residents and businesses find service providers through Chamber of Commerce recommendations.
  5. Get social. Social media tools such as LinkedIn, Twitter and Facebook​ are free to use and can really help to increase your brand recognition. As a local business, it’s also important to monitor review sites such as Yelp and Google Review​ to gauge levels of customer satisfaction. Remember that the most important thing is your reputation. When a customer posts a negative review of your work, you must address it and use it as an opportunity to turn a negative into a positive.
  6. Stay involved. Becoming an active member of your local community can go a long way. Sponsor a local little league group or actively support a local charity, such as Habitat for Humanity. Not only does giving back help increase brand awareness; it also establishes you as a company that cares.
  7. Leverage PR tools. New online tools such as HARO (helpareporter.com) and Pitch Engine are an inexpensive way to increase exposure and get in front of customers and media.

​​Experiment with these and other advertising ideas to find the approach that works best for your company. Before long, you’ll start to see a return on your investment – in the form of a growing base of happy customers.


About the Author:
Meg Weadock is a writer and editor for CompassPR, which provides comprehensive public relations, marketing and communications services to emerging leaders in the technology space.

Building Business Socially: An Easy Peasy, How-To Guide

Social media has become a seemingly unstoppable force in the last several years. From our personal lives to our professional careers, marketing strategy and day-to-day business operations, sites like Facebook, LinkedIn and Twitter now play a huge role in most corners of our lives.

The influence of social media in the business world is constantly growing, even among smaller organizations. In fact, 92 percent of small businesses say social media is an effective marketing technology tool, according to a 2013 survey by e-Strategy Trends. Consumers have come to expect businesses of all types to have a social media presence. As a fire alarm dealer, now is the ideal time to leverage the power of social to reach your customers like never before.

However, don’t feel you need to dive into the world of social media. Try dipping your toe into the water first. There are hundreds of social media sites out there – some more popular and more fitting for business than others. We’re going to take a look at three of the top sites often used for small business: Facebook, Twitter and LinkedIn.

Whether you’re familiar with these sites or not, we’ll slowly wade into this subject, starting with an overview of each. In future posts, we’ll slowly uncover how you can utilize Facebook, Twitter and LinkedIn for the benefit of your business.



According to Mashable, 67 percent of adults online use Facebook, proving that social media isn’t just for kids. And it’s not just individuals who have Facebook pages; companies are also a major part of the site. Any company, large or small, can create a Facebook page, which includes company information, contact details, photos, and more. Customers and prospects can find your company on Facebook, and anyone who “likes” your page will receive status updates from you in their news feed. This site is more open to businesses sharing both professional and fun, personal information, with the goal of creating a closer bond with customers. We’ll explore more on Facebook in future posts.



This site is all about career networking and industry news. Businesses can create a company page on LinkedIn, which usually contains general information, press releases and sometimes even job opportunities. You can check out Fire-Lite’s LinkedIn company page as an example. Other LinkedIn members can “follow” your business, which means they’ll see any updates posted by your company on their homepage’s news feed. With more than 200 million members, LinkedIn is a great way to connect with people within your industry—engineers, end users and potential employees.


Twitter is a website where members (including individuals and companies) share information in posts of 140 characters or less, called “tweets.” Any company can create a Twitter profile to publish news items, industry trends, interesting factoids, brief observations and more. For example, you can follow us on Twitter @FireLiteAlarms. Other users can “follow” your company to read your tweets and can even “retweet” a tweet to share it with their own followers. In this way, tweets can move quickly through Twitter, reaching incredible numbers of people.

Over time, you can grow your social media audience by advertising your Facebook, Twitter and LinkedIn presence on your website and business cards. Encourage your existing customers to follow you on each site to help get the word out. Before long, you’ll add followers and start seeing the benefits that these sites hold for your business.


Check out Fire-Lite Alarms on these social media sites: Twitter and LinkedIn



About the Author:
Beth Welch is the Manager of Public Relations for Honeywell Fire Systems. For a decade, she has strived to raise awareness of new technologies, industry trends and information, for the benefit of engineers, integrators and end users.