Tag Archives: YouTube

Did You Know? SWIFT Wireless How-To Videos are Available

Getting started with SWIFT Wireless is just a couple of clicks away. We have made it easy to learn about the technical details of SWIFT Wireless with our online, popular How To Training Videos. Wireless technology can help you overcome installation challenges, which makes SWIFT Wireless ideal solution for your applications.

The online training videos offer valuable information for the following topics:

  • Introduction to SWIFT Tools
  • Site Survey
  • Creating a mesh network
  • Removing Profiles
  • And more…

These videos are available 24/7 and provides an excellent technical overview of the SWIFT Wireless solution. Anyone who needs a more comprehensive view on how to install a SWIFT Wireless system is also encouraged to attend a Fire-Lite Academy.

For more information, feel free to view our video library or visit www.firelite.com.


About the Author
Richard Conner is the Director of Marketing for Fire-Lite Alarms, Silent Knight and Honeywell Power. Richard joined Honeywell in 2002 and has over 15 years of experience in the fire alarm industry in Marketing, Engineering, and Product Support positions. Richard is responsible for developing brand strategy and marketing programs for all brands.

SSI’s Supplier Stellar Service Award Winner – Social Media Presence

We’re proud to announce that Fire-Lite Alarms has been awarded the Stellar Service Award (Silver) for Social Media Presence!

SSI’s Supplier Stellar Service Awards salute those companies that set themselves apart from the thousands of competitors to deliver SSI Stellar Service Award logothe highest levels of service and support to the installing dealer and integrator community.

A BIG thank you to those who nominated us!

Thank you to our fabulous contributors who research and write and to our wonderful readers/followers who are growing and learning with us!

Congratulations to all of the other winners and nominees! Your hard work to be the best-of-the-best really shows!

“Our goal is to educate our customers through social media, not use it solely to push product. Educating integrators and dealers through the Fire-Lite Blog and You-Tube videos have proven to be a great method for supporting our customers. And we make sure we keep an open ear on our LinkedIn Group and Twitter to hear the good and the bad — we’re just trying to be as close to our customers as we can be.” – Liz Richards

 Thank You Note

About the Author
Elizabeth Richards is the Manager of Communications for Fire-Lite Alarms, Honeywell Power and Silent Knight. Liz joined Honeywell Fire Systems in 2003 and is responsible for the communications, collateral, messaging, and events for all three brands.


Creating Voice Messages on the Emergency Command Center (ECC)

The Emergency Command Center is already being used in a variety of ECS applications. As the applications vary, so does the requirements for those applications. Fire-Lite Alarms makes it easy for you to comply with the requirements by allowing customized pre-recorded messages to be used with the ECC. Even though there are a number of standard pre-recorded messages on our website, you may have the need to create your own messages to meet the customer’s needs.

There are two ways to record your custom voice messages: 1) Record on the ECC Microphone or 2) Record on a PC.  Both methods produce good results and can be used based on your situation. Recording from a PC provides the highest quality and gives you the flexibility to edit the recording using commercially available software. It does require a small investment in time and money, but offers the most flexibility.

Recording With the ECC Microphone
Recording through the ECC mic is an acceptable method for recording voice messages. It’s easy to do from the ECC unit and is handy when last minute changes are requested. Two things to consider is when recording using the ECC microphone is the ambient noise and the microphone. Either way, we will help you get started with the method that you choose.

If you decide to record the custom voice messages using the ECC microphone, ensure the environment is as quiet as possible. Next, connect to the ECC using a laptop and enter into the programming interface via browser. In Audio System Programming, choose Message Recording. When you are ready to record, click on the Enable Recording button. Following the same recommendations as with the PC, record the custom message. Final testing and checkout of the system is required to ensure it meets the requirements of the project and stakeholders. Afterwards, the messages can be uploaded from the ECC for backup and use on other ECC units.

Recording on a PC
If you decide to record the custom voice messages from your PC, you should start with a USB headset. An advantage of the headset is that it incorporates a boom microphone which stays at a constant distance from the speaker’s mouth. The price ranges vary depending of quality, but you do not need an expensive headset for a good quality message.

Next, software could be used to record and edit the voice message. Some tips for recording are: speak clearly, speak in a steady voice, and position the microphone away from directly in front of your mouth. This avoids any “pops” in the recording. Software, such as GoldWave Digital Audio Editor[1], can be used to modify the recording and adjust the levels if it sounds too high or low. Select Effect > Volume > Maximize. A box will appear that will provide options to increase the volume to 90% or Full Dynamic Range.

Whether you are just getting started with ECS or new to the product, the ECC provides the functionality that you need to meet the project requirements. Also keep in mind that there are a number of pre-recorded messages that are available on www.firelite.com to get you started.

For More information please visit our Video Page or YouTube Channel for a step by step instructional Video on Recording Messages on the ECC-50/100.


About the Author
Richard Conner is the Director of Marketing for Fire-Lite Alarms, Silent Knight and Honeywell Power. Richard joined Honeywell in 2002 and has over 15 years of experience in the fire alarm industry in Marketing, Engineering, and Product Support positions. Richard is responsible for developing brand strategy and marketing programs for all brands.


[1] Fire-Lite Alarms does not sell, support, or endorse GoldWave Digital Audio Editor. The software is available directly from the GoldWave Inc. at: http://Goldwave.com.

The Basics of Advertising: Seven Ways to Get Started

Any small business owner would likely agree that growing their business is one of the primary goals. And as a fire alarm dealer, differentiating yourself from the competition is even more vital. That’s why getting your company’s name out there is so important, right from the start.

Beyond word of mouth from satisfied customers, advertising is your best bet for attracting new prospects and building your customer base. Luckily, you don’t have to spend thousands of dollars on prime-time TV spots to create an effective advertising strategy. In fact, by starting small, you’re more likely to attract the strong customer base that you want—local, and actually in the market for your services—without overspending.

Consider these steps as a starting point:

  1. Use email marketing. Email is a very inexpensive way to reach new customers, advertise your services and specials, share news about your business and discuss updated industry news or new fire codes. Low-cost sites such as iContact and Constant Contact allow you to easily build HTML emails, even if you have no coding experience. You can collect contact information for prospective customers at tradeshows and other events, or even buy or rent it through a leads agency. Quarterly and/or monthly newsletters are also a great way to stay in touch with current customers and deliver new ideas on expanding your relationship.
  2. Build a blog. Company blogs are another free way to get your name out there, while demonstrating industry leadership, market knowledge and company expertise. Your blog could be a great outlet for photos of successful projects, commentary on industry news and even employee spotlights. WordPress and Blogger are two easy-to-use (and free!) blog platforms that can help get you started.
  3. Connect with local media. Share your company’s story with local news stations, newspapers and bloggers. Then, offer to write guest commentaries on fire safety and other fire topics. The more you spread the word on fire safety, prevention and technology, the more people will associate you with this level of expertise.
  4. Network with other businesses. Remember: Networking is one of the golden rules of great public relations and business lead generation. Connecting with other local businesses, residents and local government groups, such as the Chamber of Commerce, is a great way to build opportunity for new business. Many local residents and businesses find service providers through Chamber of Commerce recommendations.
  5. Get social. Social media tools such as LinkedIn, Twitter and Facebook​ are free to use and can really help to increase your brand recognition. As a local business, it’s also important to monitor review sites such as Yelp and Google Review​ to gauge levels of customer satisfaction. Remember that the most important thing is your reputation. When a customer posts a negative review of your work, you must address it and use it as an opportunity to turn a negative into a positive.
  6. Stay involved. Becoming an active member of your local community can go a long way. Sponsor a local little league group or actively support a local charity, such as Habitat for Humanity. Not only does giving back help increase brand awareness; it also establishes you as a company that cares.
  7. Leverage PR tools. New online tools such as HARO (helpareporter.com) and Pitch Engine are an inexpensive way to increase exposure and get in front of customers and media.

​​Experiment with these and other advertising ideas to find the approach that works best for your company. Before long, you’ll start to see a return on your investment – in the form of a growing base of happy customers.


About the Author:
Meg Weadock is a writer and editor for CompassPR, which provides comprehensive public relations, marketing and communications services to emerging leaders in the technology space.

Building Business Socially: An Easy Peasy, How-To Guide

Social media has become a seemingly unstoppable force in the last several years. From our personal lives to our professional careers, marketing strategy and day-to-day business operations, sites like Facebook, LinkedIn and Twitter now play a huge role in most corners of our lives.

The influence of social media in the business world is constantly growing, even among smaller organizations. In fact, 92 percent of small businesses say social media is an effective marketing technology tool, according to a 2013 survey by e-Strategy Trends. Consumers have come to expect businesses of all types to have a social media presence. As a fire alarm dealer, now is the ideal time to leverage the power of social to reach your customers like never before.

However, don’t feel you need to dive into the world of social media. Try dipping your toe into the water first. There are hundreds of social media sites out there – some more popular and more fitting for business than others. We’re going to take a look at three of the top sites often used for small business: Facebook, Twitter and LinkedIn.

Whether you’re familiar with these sites or not, we’ll slowly wade into this subject, starting with an overview of each. In future posts, we’ll slowly uncover how you can utilize Facebook, Twitter and LinkedIn for the benefit of your business.



According to Mashable, 67 percent of adults online use Facebook, proving that social media isn’t just for kids. And it’s not just individuals who have Facebook pages; companies are also a major part of the site. Any company, large or small, can create a Facebook page, which includes company information, contact details, photos, and more. Customers and prospects can find your company on Facebook, and anyone who “likes” your page will receive status updates from you in their news feed. This site is more open to businesses sharing both professional and fun, personal information, with the goal of creating a closer bond with customers. We’ll explore more on Facebook in future posts.



This site is all about career networking and industry news. Businesses can create a company page on LinkedIn, which usually contains general information, press releases and sometimes even job opportunities. You can check out Fire-Lite’s LinkedIn company page as an example. Other LinkedIn members can “follow” your business, which means they’ll see any updates posted by your company on their homepage’s news feed. With more than 200 million members, LinkedIn is a great way to connect with people within your industry—engineers, end users and potential employees.


Twitter is a website where members (including individuals and companies) share information in posts of 140 characters or less, called “tweets.” Any company can create a Twitter profile to publish news items, industry trends, interesting factoids, brief observations and more. For example, you can follow us on Twitter @FireLiteAlarms. Other users can “follow” your company to read your tweets and can even “retweet” a tweet to share it with their own followers. In this way, tweets can move quickly through Twitter, reaching incredible numbers of people.

Over time, you can grow your social media audience by advertising your Facebook, Twitter and LinkedIn presence on your website and business cards. Encourage your existing customers to follow you on each site to help get the word out. Before long, you’ll add followers and start seeing the benefits that these sites hold for your business.


Check out Fire-Lite Alarms on these social media sites: Twitter and LinkedIn



About the Author:
Beth Welch is the Manager of Public Relations for Honeywell Fire Systems. For a decade, she has strived to raise awareness of new technologies, industry trends and information, for the benefit of engineers, integrators and end users.